Rodeo: On wild horses and crazy cowboys →
Entrepreneurs and ideas are similar to crazy cowboys and wild horses. When looking at rodeo or tech entrepreneurship the obvious might not be useful. Why?
Well, here’s why:
- you tend to think that holding on to the horse as hard as possible is ok, but it’s not: there is a very high chance that you’re going to fall.
- also when you build a startup you tend to think that simply shaping a concept and building it will bring you a lot of money. No, there’s also a very high chance of failure.
So, how can one tame the horse? Build a successful startup? I sincerely don’t know a lot about taming horses but I have a passion for startups.
In the startup world you can use customer development in order to minimize risks and eliminate waste. Customer development is not a recipe for success but rather an interesting and relatively new approach that you can experiment with. It’s awesome and I think each tech entrepreneur should learn about it.
In this presentation I gave a bird’s eye view on customer development. Enjoy!
Rodeo: On wild horses and crazy cowboys
